Protection
- Buy bccdiy.co.uk to stop cybersquatting. 301 redirect to .com homepage
- NO follow all links out of site to stop spamming
Analytics
- Google Analytics implemented but not checked. please check data is being collected.
- Webmaster Tools implemented and working - Geotargeted to UK in webmaster tools
- Sitemap - create an autoupdating (nightly) xml sitemap i.e. bccdiy.com/sitemap.xml and submit to webmaster tools
URLS
- canonical urls - force www and / at end
- force lowercase all urls (I havent seen any upper, but dont know if this is intentional)
- decide on how friendly urls will be written - both http://bccdiy.com/pages/car-boot-sales & http://bccdiy.com/pages/educationnaturally/ exist. force dash between words.
Metadata
- Try always use a single H1, and make it for the single unique concept of the page (this does not need to affect design)
- Ultimate goal should be: page title, description, friendly url and H1 should all reflect the unique concept of the page
- LOGO: very powerful to specify the alt attribute, image title and the file name. Be descriptive and keyword heavy.
Insite linking a la wikipedia
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